See which products shoppers pick up — and which they put back.

GoTrack is made by GOTONOM A.Ş., our sister company in İstanbul (same founding team) — official site gotrackgo.com. Its own cameras, placed close to the products, measure which product and colour is picked up, how long it is held and whether it is put back. Optionally, the screen beside the shelf shows the product while a shopper holds it.

Request a demo at gotrackgo.com How it works

Live product: gotrackgo.com/en/

GoTrack — See which products shoppers pick up — and which they put back.

Meet your agent

GoBot the Vision Analyst

Eyes on every shelf

Holds a T-shirt in one hand and its product card in the other — which product and colour was picked up, how long it was held, and whether it went back to the shelf.

From shelf to report in 4 steps.

Images are processed in the store; the cloud receives product events, not video.

01 · A camera close to the products
GoTrack's own cameras, placed close to the products, see a product being picked up.
02 · The exact product and colour
A device in the store recognises the product and colour in hand. Near-identical products may be reported as a pair rather than guessed.
03 · The screen follows (optional)
A paired screen shows the product while it is held — median 0.35 s from recognition to screen in GOTONOM's measured test (gotrackgo.com/en/screen-reaction-time-measured).
04 · Events are reported
Hold time and put-backs per product, colour, zone and store — in reports, CSV/PDF exports and signed webhooks.

What GoTrack does

Product analytics from the shelf, with an optional smart screen.

Eight capabilities, measured at the shelf by GoTrack's own cameras — per product, colour, zone and store. GoTrack is made by our sister company GOTONOM A.Ş.

01
Pickups
Which product and colour is picked up, how long it is held, and whether it is put back.
02
Never-touched products
See which products nobody picks up at all.
03
Compared together
Which products shoppers pick up and compare together.
04
By hour and zone
Activity by hour and zone, for every store.
05
Content that holds attention
Which screen content goes with longer holds.
06
Optional smart screen
The screen beside the shelf can show the product while a shopper holds it. Screens are optional — the analytics works with cameras alone.
07
Private by design
Images are processed on a device in the store and are not stored by default. No face recognition, no biometric templates, no shopper identity — the cloud receives product events, not video.
08
Webhooks & exports
HMAC-SHA256-signed webhooks for pickup, return, touch_interaction, screen_paired, screen_offline and test events, plus CSV/PDF exports.

Built for the store floor.

Works offline
Events are sent when the connection returns.
Processed in the store
Images are processed on a device in the store and are not stored by default.
No shopper identity
No face recognition, no biometric templates.
Screens optional
The analytics works with cameras alone.
Apparel & footwear today
Fragrance, cosmetics, watches, bags, electronics and grocery start with a pilot.
Documented integrations
Webhook docs, Python / Node.js / PHP examples and JSON Schema at github.com/gotonom/gotrack-integrations.

Want to see GoTrack in your store?

Demos and pricing come from GOTONOM A.Ş. — request a demo at gotrackgo.com.

Book a demo

Your request goes to GOTONOM A.Ş. at info@gotonom.com — never sold or shared.

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FAQ

Frequently asked questions

What is GoTrack?: GoTrack is in-store product analytics and smart screens for physical retail. It is made by GOTONOM A.Ş., our sister company in İstanbul (same founding team) — official site gotrackgo.com. Its own cameras, placed close to the products, measure which product and colour is picked up, how long it is held and whether it is put back.
How does GoTrack recognise what a shopper picks up?: GoTrack's cameras sit close to the products, and the images are processed on a device in the store, which recognises the product and colour in hand. Near-identical products — for example shades in the same packaging — may be reported as a pair rather than guessed. There is no face recognition, no biometric template and no shopper identity; the cloud receives product events, not video.
Does GoTrack need screens?: No. Screens are optional — the analytics works with cameras alone. If a screen is paired, it shows the product while a shopper holds it; in GOTONOM's measured test (30 Sep 2026) the median time from recognising the product to its content on screen was 0.35 s. Method: gotrackgo.com/en/screen-reaction-time-measured.
Does GoTrack tell me what was sold?: No — cameras see that a product was picked up and whether it came back to its shelf, not a sale. Purchase numbers come from joining GoTrack's exports with your own POS or BI data; GoTrack does not read POS data.

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